Our story

At Firefly, we invest in property assets that improve Australian neighbourhoods. Because we believe the future and relevance of Australian communities is a safe, sustainable and worthwhile investment that benefits everyone.

Along with our partners Reds Group and Enhance Property Investments, we unearth rare assets representing low-risk, high-quality, passive investments through direct ownership. We then use our knowledge and experience to assess and amplify the potential at ground level, backing our decisions by underwriting all our investments personally.

We seek out and invest in neighbourhood precincts that:

• Service people’s basic human needs — to ensure long-term, sustainable investments

• Provide opportunities for businesses to grow their success

• Provide investors with safe and stable returns

We invite select collaborators—both private capital and investment groups—to join us in creating long-lasting relationships, sustainable communities and shared prosperity.